User-Driven Design for Elevated Scenic Travel
We developed a passenger-focused interior tailored to the expectations of premium rail travellers. The process began with a detailed analysis of user personas and the onboard journey experience, allowing us to define a design direction rooted in comfort, elegance, and immersion.
Every design choice, from spatial layout to seating ergonomics and onboard ambiance, was informed by how passengers interact with their surroundings. The result is a refined interior that aligns seamlessly with the luxury positioning of the Rocky Mountaineer, enhancing the connection between traveler and landscape while delivering a memorable, high-end experience.
